Birla Estates Is Now Aditya Birla Real Estate: What the Rebrand Means for Homebuyers
In a major corporate move, the Aditya Birla Group's real estate arm has changed its listed identity. The company's stock exchange listing, previously Century Textiles and Industries Ltd, has formally changed its name to Aditya Birla Real Estate, with the stock symbol now ABREL instead of CENTURYTEX. Century Textiles & Industries got a completely new rebrand as Aditya Birla Real Estate, marking a new chapter in the Group's journey to redefine the real estate landscape with innovation and sustainability.
The Birla Estates brand name continues for residential and commercial projects, but the parent listed entity is now Aditya Birla Real Estate Limited (ABREL). ABREL is the holding company of Birla Estates Private Limited, a premium player in the residential and commercial real estate segment with a fast-expanding presence in key markets of MMR, NCR, Bengaluru, and Pune. Leadership remains steady through the transition: Rajendra Kumar Dalmia is the Managing Director of Aditya Birla Real Estate Limited, while K. T. Jithendran serves as Managing Director & Chief Executive Officer of Birla Estates Private Limited.
The rebrand comes on the back of strong financial performance. Birla Estates' bookings have grown at a compound annual growth rate of 77 per cent since FY20, reporting sales of ₹8,087.5 crore in FY25, with an aim to cross ₹15,000 crore annually in the coming years. The momentum continued into the following fiscal year: Birla Estates reported a booking value of Rs 81.36 billion in FY2026, reflecting sustained demand across major residential markets. Collections saw a substantial 23.5% year-on-year increase.
The company's expanding footprint spans four core regions. In NCR, Birla Arika in Gurugram recorded bookings above Rs 1.6 billion with 152 of 156 homes sold within a month, while Birla Pravaah in Gurugram achieved around Rs 18.51 billion with all 492 units sold within 24 hours of launch. In Bengaluru, Phase 4 of Birla Trimaya generated around Rs 6.49 billion, while Birla Evara in Sarjapur recorded over Rs 10.44 billion in bookings. Pune also saw strong demand through Birla Evam and Birla Punya launches. In the Mumbai Metropolitan Region, the company entered Mumbai's redevelopment segment with a Khar West project having estimated revenue potential of Rs 1.7 billion, while Birla Taranya in Thane achieved around Rs 9.52 billion with nearly 627 units sold, followed by the plotted project Birla Mrida in Boisar.
Ambitions for the next phase are clear. Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate, is targeting the top three position in its core markets with an unlaunched project pipeline of ₹45,000 crore, with MD and CEO K T Jithendran stating the company will aim to be in the top three developers in each region it operates in. The company's land bank has a development potential of about ₹70,000 crore, of which it has launched ₹25,000 crore and sold around 80 per cent. It expects to launch seven to eight more projects in the next three months, subject to approvals.
The company is also broadening beyond residential. Birla earlier secured ₹420 crore from the International Finance Corporation and entered a ₹560-crore joint venture with Japan's Mitsubishi Estate in Bengaluru, and Jithendran said the company will continue pursuing such partnerships. Birla Estates is also planning a 1 million sq ft commercial project on its land in Worli, with Jithendran noting that the time has come to balance the residential portfolio with some focus on commercial. To back this growth, ABREL incorporated Pragataya Properties Private Limited in April 2026 to support land acquisition and future project development.
For homebuyers, the rebrand itself changes little on the ground — ongoing and upcoming projects will still carry the Birla Estates name, backed by the same Aditya Birla Group parentage. Projects are backed by the trusted Aditya Birla Group, a business powerhouse with over 125 years of experience, operating across 41 countries and six continents. What matters more for buyers is the scale of upcoming launches — with fresh projects planned across Gurugram, Bengaluru, Pune, and Mumbai over the next few quarters, more configurations, price points, and locations are set to open up for prospective buyers in FY27.
