Birla Estates Expands Into Manjri, Pune

Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group, has strengthened its presence in Pune with a fresh land acquisition in Manjri. Birla Estates Pvt Ltd on Monday said it has acquired a 16.5-acre land parcel in Pune to develop a housing project with an estimated revenue potential of Rs 2,500 crore. The move signals the developer's continued push to scale up its residential footprint in one of India's fastest-growing property markets.

According to the company's regulatory filing, the land parcel is spread across 16.5 acres with a development potential of approx. 32 lakh sq ft and an estimated revenue potential of Rs 2,500 crore. The project is planned as part of an Integrated Township, with the proposed development offering a variety of residential unit configurations.

Location is a key driver behind the deal. Located in the rapidly emerging micro-market of Manjri, Pune, the project is situated on the Pune-Solapur Highway offering seamless connectivity to several IT hubs, including Kharadi, Magarpatta, and Phursungi, as well as the Hadapsar MIDC. This corridor has seen accelerated infrastructure activity over the past few years, drawing multiple large developers to the area.

Commenting on the acquisition, K T Jithendran, MD & CEO at Birla Estates said, "Pune is a strategic market for us and this acquisition is a step towards our ambitious growth plans." Industry watchers note that this followed an earlier entry into the city, as this acquisition in Manjri follows Birla Estates' earlier success in Pune, where the company had announced the development of a premium residential project on a 5.8-acre land parcel in Sangamwadi.

The Manjri land deal has since translated into an on-ground project. Reports indicate that Birla Evam is the first phase of Birla Estates' integrated township on this 16.5-acre land parcel in Manjri Budruk (Hadapsar Annexe), East Pune. The project has progressed through approvals, with the project now under construction and carrying MahaRERA registration number PR1261012500295, received in 2025.

On scale, the township is designed to be a major addition to the Manjri skyline. Across 12 high-rise towers of G+28 floors, the development will deliver 1 BHK, 2 BHK, and 3 BHK apartments with a total estimated saleable area of approximately 31.3 lakh sq ft, making it one of the larger township launches in this corridor. A notable share of the layout is reserved for green cover, with over 8 acres of the site earmarked for open space, landscaping, and ecological zones.

On pricing, early listings suggest the project sits in the premium mid-market bracket, with Birla Evam positioned as a premium mid-market project, with pricing starting at ₹55 lakhs and going past ₹1 crore for larger 3 BHK units. This places it a notch above much of Manjri's existing affordable-to-mid-segment supply.

The Manjri acquisition also appears to have unlocked institutional capital for Birla Estates. Recent filings point to fresh funding tied directly to this project, with Birla Estates securing ₹420 crore World Bank-backed IFC equity funding for premium residential projects in Pune Manjri and Thane MMR. For homebuyers, this reinforces execution confidence, backed by institutional capital, MahaRERA registration, and a developer actively expanding its national pipeline across Pune, Mumbai, and Gurugram.